/* RevenueHouse (revenuehouse.net) — standalone brand stylesheet.
   Paper + ink + signal chartreuse, Bricolage Grotesque display, Instrument Sans body,
   IBM Plex Mono labels. Shares nothing with the EFS design system or sister sites. */
:root{
  --paper:#F3EEE4; --paper-2:#EAE3D5; --card:#FBF8F2; --ink:#15120E; --ink-2:#2A251E;
  --body:#3B352C; --mute:#7A7163; --line:#D9D0BF; --line-d:#3A342B;
  --sig:#C9F25C; --sig-2:#B4E03A; --plum:#3C1E4F; --plum-2:#5A3473; --clay:#C8643B;
  --r:14px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:"Instrument Sans",system-ui,-apple-system,"Segoe UI",sans-serif;color:var(--body);
     background:var(--paper);font-size:17px;line-height:1.62;-webkit-font-smoothing:antialiased;overflow-x:hidden}
::selection{background:var(--sig);color:var(--ink)}
a{color:inherit}
img,svg{max-width:100%}
.wrap{max-width:1240px;margin:0 auto;padding:0 clamp(16px,4.5vw,56px)}
h1,h2,h3,h4{font-family:"Bricolage Grotesque","Instrument Sans",sans-serif;color:var(--ink);
            letter-spacing:-.03em;line-height:1.02;text-wrap:balance;font-weight:700}
h1{font-size:clamp(2.7rem,7.6vw,6.4rem);font-weight:800;letter-spacing:-.045em;line-height:.95}
h2{font-size:clamp(2rem,4.4vw,3.6rem);letter-spacing:-.04em}
h3{font-size:clamp(1.25rem,1.8vw,1.55rem);line-height:1.15;letter-spacing:-.02em}
h4{font-size:1.05rem;letter-spacing:-.01em;line-height:1.25}
p{max-width:40em}
.lede{font-size:clamp(1.08rem,1.55vw,1.32rem);line-height:1.5;color:var(--ink-2);max-width:34em}
.mono,.tag{font-family:"IBM Plex Mono",ui-monospace,Consolas,monospace}
.tag{display:inline-flex;align-items:center;gap:10px;font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;
     font-weight:500;color:var(--ink);margin-bottom:22px}
.tag::before{content:"";width:10px;height:10px;border-radius:50%;background:var(--sig);box-shadow:0 0 0 2px var(--ink)}
.hl{background:linear-gradient(transparent 58%,var(--sig) 58%,var(--sig) 92%,transparent 92%);padding:0 .06em}
em.serif{font-style:italic;font-weight:400;font-family:"Instrument Serif",Georgia,serif;letter-spacing:-.01em}
section{padding:clamp(64px,9vw,128px) 0}
.ink{background:var(--ink);color:#CFC6B6}
.ink h1,.ink h2,.ink h3,.ink h4{color:var(--paper)}
.ink .tag{color:var(--paper)}
.ink .tag::before{box-shadow:0 0 0 2px var(--paper)}
.ink .lede{color:#E2DACB}
.plum{background:var(--plum);color:#E6DAEE}
.plum h2,.plum h3{color:#fff}
.alt{background:var(--paper-2)}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:10px;font-weight:600;font-size:1rem;text-decoration:none;
     padding:15px 24px;border-radius:999px;border:2px solid var(--ink);transition:transform .15s,background .15s,color .15s}
.btn::after{content:"→";font-family:"IBM Plex Mono",monospace;transition:transform .15s}
.btn:hover::after{transform:translateX(4px)}
.btn-sig{background:var(--sig);color:var(--ink)}
.btn-sig:hover{background:var(--ink);color:var(--sig)}
.btn-line{background:transparent;color:var(--ink)}
.btn-line:hover{background:var(--ink);color:var(--paper)}
.ink .btn-line{border-color:var(--paper);color:var(--paper)}
.ink .btn-line:hover{background:var(--paper);color:var(--ink)}
.btns{display:flex;flex-wrap:wrap;gap:12px;margin-top:34px}

/* header */
.rh-top{position:sticky;top:0;z-index:50;background:rgba(243,238,228,.92);backdrop-filter:blur(10px);
        -webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.rh-top .wrap{display:flex;align-items:center;justify-content:space-between;gap:24px;height:74px}
.rh-brand{display:flex;align-items:center;gap:11px;text-decoration:none;color:var(--ink)}
.rh-brand svg{width:34px;height:34px;flex:none}
.rh-brand .wm{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:1.32rem;letter-spacing:-.04em;line-height:1}
.rh-brand .wm span{font-weight:400}
.rh-nav{display:flex;align-items:center;gap:6px}
.rh-nav a{text-decoration:none;font-weight:500;font-size:.96rem;padding:9px 14px;border-radius:999px;color:var(--ink-2)}
.rh-nav a:hover{background:var(--paper-2)}
.rh-nav a.on{background:var(--ink);color:var(--paper)}
.rh-nav a.cta{background:var(--sig);color:var(--ink);font-weight:600;border:2px solid var(--ink);margin-left:8px}
.rh-nav a.cta:hover,.rh-nav a.cta.on{background:var(--ink);color:var(--sig)}
.rh-burger{display:none;background:none;border:2px solid var(--ink);border-radius:999px;width:46px;height:40px;cursor:pointer;
           align-items:center;justify-content:center;flex-direction:column;gap:5px}
.rh-burger i{display:block;width:18px;height:2px;background:var(--ink)}
@media (max-width:900px){
  .rh-burger{display:inline-flex}
  .rh-nav{display:none;position:absolute;top:74px;left:0;right:0;flex-direction:column;align-items:stretch;gap:2px;
          background:var(--paper);border-bottom:1px solid var(--line);padding:12px 16px 20px}
  .rh-nav.open{display:flex}
  .rh-nav a{padding:13px 14px;font-size:1.05rem}
  .rh-nav a.cta{margin:8px 0 0;text-align:center}
}

/* hero */
.hero{padding:clamp(48px,8vw,104px) 0 clamp(56px,8vw,96px);position:relative}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,.9fr);gap:clamp(32px,5vw,72px);align-items:end}
.hero h1{margin-bottom:28px}
.hero .lede{margin-bottom:6px}
.hero-meta{display:flex;flex-wrap:wrap;gap:8px;margin-top:36px}
.chip{font-family:"IBM Plex Mono",monospace;font-size:.76rem;letter-spacing:.04em;padding:7px 12px;border:1px solid var(--ink);
      border-radius:999px;color:var(--ink);background:var(--card)}
.page-hero{padding:clamp(48px,7vw,96px) 0 clamp(40px,6vw,72px);border-bottom:1px solid var(--line)}
.page-hero .crumb{font-family:"IBM Plex Mono",monospace;font-size:.78rem;color:var(--mute);margin-bottom:22px;letter-spacing:.06em}
.page-hero .crumb b{color:var(--ink);font-weight:500}
.page-hero h1{font-size:clamp(2.5rem,6.4vw,5.4rem);max-width:13em;margin-bottom:26px}
.page-hero .num{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:clamp(5rem,14vw,12rem);line-height:.8;
                color:transparent;-webkit-text-stroke:2px var(--ink);float:right;margin:0 0 10px 24px;opacity:.9}

/* funnel graphic */
.funnel{display:flex;flex-direction:column;align-items:center;gap:7px;width:100%}
.funnel .lvl{display:flex;justify-content:space-between;align-items:center;border-radius:10px;padding:15px 20px;
             font-family:"IBM Plex Mono",monospace;font-size:.8rem;letter-spacing:.06em;text-transform:uppercase;color:var(--ink);
             border:2px solid var(--ink)}
.funnel .lvl b{font-family:"Bricolage Grotesque",sans-serif;text-transform:none;letter-spacing:-.02em;font-size:1.05rem;font-weight:700}
.funnel .l1{width:100%;background:var(--card)}
.funnel .l2{width:86%;background:var(--paper-2)}
.funnel .l3{width:72%;background:#E7D8EE}
.funnel .l4{width:58%;background:var(--sig)}
.funnel .out{width:44%;background:var(--ink);color:var(--sig);justify-content:center;gap:10px}
.funnel .out b{color:var(--paper)}
.funnel-cap{font-family:"IBM Plex Mono",monospace;font-size:.72rem;color:var(--mute);margin-top:14px;text-align:center;letter-spacing:.04em}

/* ticker */
.ticker{background:var(--ink);color:var(--paper);overflow:hidden;white-space:nowrap;border-block:2px solid var(--ink);padding:18px 0}
.ticker .track{display:inline-flex;gap:0;animation:rh-scroll 48s linear infinite}
.ticker span{font-family:"Bricolage Grotesque",sans-serif;font-weight:600;font-size:clamp(1.1rem,2vw,1.5rem);letter-spacing:-.02em;padding:0 22px}
.ticker span::after{content:"✳";color:var(--sig);margin-left:44px;font-size:.8em}
@keyframes rh-scroll{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.ticker .track{animation:none}}

/* section heads */
.sh{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(24px,5vw,72px);align-items:end;margin-bottom:clamp(36px,5vw,64px)}
.sh p{font-size:1.08rem}
.sh.solo{grid-template-columns:1fr}
.sh.solo h2{max-width:16em}

/* who cards */
.who{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px}
.who .c{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:26px 24px 28px;display:flex;flex-direction:column;gap:12px}
.who .c .k{font-family:"IBM Plex Mono",monospace;font-size:.72rem;color:var(--mute);letter-spacing:.1em}
.who .c p{font-size:.96rem}
.who .c:nth-child(2){background:#E7D8EE;border-color:#D3BEDF}
.who .c:nth-child(3){background:var(--sig);border-color:var(--sig-2)}
.who .c:nth-child(3) .k{color:var(--ink-2)}

/* services index rows */
.svc{border-top:2px solid var(--ink)}
.svc a{display:grid;grid-template-columns:90px minmax(0,1.1fr) minmax(0,1.3fr) 56px;gap:24px;align-items:center;
       padding:34px 0;border-bottom:1px solid var(--line);text-decoration:none;color:var(--ink);transition:padding .2s,background .2s}
.svc a:hover{background:var(--card);padding-left:18px;padding-right:18px}
.svc .n{font-family:"IBM Plex Mono",monospace;font-size:.85rem;color:var(--mute)}
.svc h3{font-size:clamp(1.6rem,3.2vw,2.6rem);letter-spacing:-.04em}
.svc p{font-size:.98rem;color:var(--body)}
.svc .go{width:52px;height:52px;border-radius:50%;border:2px solid var(--ink);display:grid;place-items:center;
         font-family:"IBM Plex Mono",monospace;font-size:1.1rem;transition:background .2s}
.svc a:hover .go{background:var(--sig)}

/* steps */
.steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0;border:2px solid var(--line-d);border-radius:var(--r);overflow:hidden}
.steps .s{padding:30px 26px 34px;border-right:1px solid var(--line-d)}
.steps .s:last-child{border-right:0}
.steps .s .n{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:3.2rem;color:var(--sig);line-height:1;margin-bottom:18px}
.steps .s h3{margin-bottom:10px}
.steps .s p{font-size:.95rem}

/* principles */
.prin{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(28px,4vw,56px) clamp(28px,5vw,80px)}
.prin .p{border-top:2px solid rgba(255,255,255,.25);padding-top:22px}
.prin .p h3{margin-bottom:10px}

/* feature grid (inner pages) */
.feat{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.feat .f{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:28px 26px 30px}
.feat .f .ic{width:42px;height:42px;border-radius:12px;background:var(--ink);color:var(--sig);display:grid;place-items:center;
             font-family:"IBM Plex Mono",monospace;font-size:.8rem;font-weight:500;margin-bottom:20px}
.feat .f h3{font-size:1.25rem;margin-bottom:10px}
.feat .f p{font-size:.95rem}
.feat .f ul{margin-top:12px;list-style:none}
.feat .f li{font-size:.92rem;padding:5px 0 5px 20px;position:relative}
.feat .f li::before{content:"";position:absolute;left:0;top:13px;width:9px;height:2px;background:var(--ink)}

/* split */
.split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,6vw,96px);align-items:start}
.split .sticky{position:sticky;top:110px}
.list{list-style:none;border-top:2px solid var(--ink)}
.list li{padding:20px 0;border-bottom:1px solid var(--line);display:grid;grid-template-columns:44px minmax(0,1fr);gap:14px}
.list li .n{font-family:"IBM Plex Mono",monospace;font-size:.8rem;color:var(--mute);padding-top:4px}
.list li b{display:block;font-family:"Bricolage Grotesque",sans-serif;color:var(--ink);font-size:1.15rem;letter-spacing:-.02em;margin-bottom:4px}
.list li span{font-size:.96rem}
.ink .list{border-color:var(--paper)}
.ink .list li{border-color:var(--line-d)}
.ink .list li b{color:var(--paper)}

/* do / don't */
.dd{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:14px}
.dd .col{border-radius:var(--r);padding:30px 28px}
.dd .yes{background:var(--sig);color:var(--ink)}
.dd .no{background:var(--card);border:1px dashed var(--mute)}
.dd h3{margin-bottom:16px}
.dd ul{list-style:none}
.dd li{padding:9px 0 9px 30px;position:relative;font-size:.97rem;border-top:1px solid rgba(21,18,14,.14)}
.dd .yes li::before{content:"✓";position:absolute;left:2px;font-weight:700}
.dd .no li::before{content:"✕";position:absolute;left:2px;color:var(--clay);font-weight:700}

/* metric tiles (definitions, not claims) */
.metrics{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px}
.metrics .m{border:2px solid var(--ink);border-radius:var(--r);padding:24px 22px;background:var(--card)}
.metrics .m .k{font-family:"IBM Plex Mono",monospace;font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;color:var(--mute);margin-bottom:12px}
.metrics .m b{display:block;font-family:"Bricolage Grotesque",sans-serif;font-size:1.3rem;color:var(--ink);letter-spacing:-.02em;line-height:1.15;margin-bottom:8px}
.metrics .m p{font-size:.9rem}

/* two-ends funnel page */
.ends{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:14px}
.ends .e{border-radius:20px;padding:clamp(28px,4vw,48px)}
.ends .top{background:var(--card);border:2px solid var(--ink)}
.ends .bot{background:var(--ink);color:#CFC6B6}
.ends .bot h3,.ends .bot h4{color:var(--paper)}
.ends .e .tag{margin-bottom:16px}
.ends .bot .tag{color:var(--paper)}
.ends h3{font-size:clamp(1.6rem,3vw,2.3rem);margin-bottom:14px}
.ends .items{margin-top:26px;display:grid;gap:0}
.ends .items div{padding:16px 0;border-top:1px solid var(--line)}
.ends .bot .items div{border-color:var(--line-d)}
.ends .items h4{margin-bottom:4px}
.ends .items p{font-size:.94rem}
.mid{margin:14px 0 0;border-radius:20px;background:#E7D8EE;border:2px solid var(--plum);padding:clamp(24px,3.5vw,40px);
     display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(20px,4vw,56px);align-items:center}
.mid h3{color:var(--plum)}

/* faq */
.faq{border-top:2px solid var(--ink)}
.faq details{border-bottom:1px solid var(--line);padding:4px 0}
.faq summary{cursor:pointer;list-style:none;padding:20px 48px 20px 0;position:relative;font-family:"Bricolage Grotesque",sans-serif;
             font-weight:600;font-size:1.2rem;color:var(--ink);letter-spacing:-.02em}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:6px;top:14px;font-family:"IBM Plex Mono",monospace;font-size:1.5rem;transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding:0 0 22px;font-size:.98rem}

/* cta band */
.band{background:var(--sig);border-block:2px solid var(--ink);padding:clamp(56px,8vw,104px) 0}
.band .wrap{display:grid;grid-template-columns:minmax(0,1.4fr) auto;gap:32px;align-items:end}
.band h2{font-size:clamp(2.2rem,5.4vw,4.6rem)}
.band p{margin-top:16px;color:var(--ink-2);font-size:1.08rem}
.band .btn-sig{background:var(--ink);color:var(--sig)}
.band .btn-sig:hover{background:var(--paper);color:var(--ink)}

/* contact */
.contact-grid{display:grid;grid-template-columns:minmax(0,.75fr) minmax(0,1.25fr);gap:clamp(28px,5vw,72px);align-items:start}
.formbox{border:2px solid var(--ink);border-radius:20px;overflow:hidden;background:#fff;box-shadow:10px 10px 0 var(--ink)}
.formbox iframe{display:block;width:100%;height:640px;border:0}
.next{list-style:none;counter-reset:n;margin-top:28px}
.next li{counter-increment:n;padding:18px 0 18px 56px;position:relative;border-top:1px solid var(--line)}
.next li::before{content:counter(n,decimal-leading-zero);position:absolute;left:0;top:16px;width:38px;height:38px;border-radius:50%;
                 background:var(--ink);color:var(--sig);display:grid;place-items:center;font-family:"IBM Plex Mono",monospace;font-size:.78rem}
.next li b{display:block;color:var(--ink);font-family:"Bricolage Grotesque",sans-serif;font-size:1.08rem;letter-spacing:-.01em}
.next li span{font-size:.94rem}

/* footer */
.rh-foot{background:var(--ink);color:#A79E8E;padding:clamp(56px,7vw,88px) 0 34px}
.rh-foot .big{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;color:var(--paper);letter-spacing:-.05em;line-height:.9;
              font-size:clamp(3.2rem,12vw,10.5rem);margin-bottom:clamp(36px,5vw,64px)}
.rh-foot .big span{font-weight:400;color:var(--sig)}
.rh-foot .cols{display:grid;grid-template-columns:minmax(0,1.4fr) repeat(2,minmax(0,1fr));gap:32px;padding-bottom:40px;border-bottom:1px solid var(--line-d)}
.rh-foot h4{color:var(--paper);font-size:.74rem;font-family:"IBM Plex Mono",monospace;letter-spacing:.14em;text-transform:uppercase;font-weight:500;margin-bottom:16px}
.rh-foot .cols a{display:block;text-decoration:none;color:#D9D0BF;padding:5px 0}
.rh-foot .cols a:hover{color:var(--sig)}
.rh-foot .cols p{font-size:.95rem;max-width:24em}
.rh-foot .legal{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;padding-top:24px;font-size:.82rem;font-family:"IBM Plex Mono",monospace}

/* responsive */
@media (max-width:1060px){
  .who{grid-template-columns:repeat(2,minmax(0,1fr))}
  .steps{grid-template-columns:repeat(2,minmax(0,1fr))}
  .steps .s:nth-child(2){border-right:0}
  .steps .s:nth-child(-n+2){border-bottom:1px solid var(--line-d)}
  .feat{grid-template-columns:repeat(2,minmax(0,1fr))}
  .metrics{grid-template-columns:repeat(2,minmax(0,1fr))}
}
@media (max-width:820px){
  .hero-grid,.sh,.split,.dd,.ends,.mid,.contact-grid,.band .wrap{grid-template-columns:minmax(0,1fr)}
  .split .sticky{position:static}
  .svc a{grid-template-columns:44px minmax(0,1fr) 44px;gap:14px;padding:26px 0}
  .svc a p{grid-column:2/3}
  .svc .go{width:42px;height:42px;grid-row:1;grid-column:3}
  .prin{grid-template-columns:minmax(0,1fr)}
  .rh-foot .cols{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
  .rh-foot .cols>div:first-child{grid-column:1/-1}
  .page-hero .num{display:none}
  .formbox{box-shadow:6px 6px 0 var(--ink)}
}
@media (max-width:560px){
  body{font-size:16px}
  .who,.steps,.feat,.metrics{grid-template-columns:minmax(0,1fr)}
  .steps .s{border-right:0;border-bottom:1px solid var(--line-d)}
  .steps .s:last-child{border-bottom:0}
  .funnel .lvl{padding:13px 14px;font-size:.7rem}
  .funnel .lvl b{font-size:.95rem}
  .btn{width:100%;justify-content:center}
  .formbox iframe{height:600px}
}